This four page article summarises reported media criticisms of the London 2012 Olympic brand, then follows by presenting a strong argument in favour of the logo. Comparisons with previous Olympic logos are given, with illustrations. The article (downloadable in PDF format) was written by Dr Andy Miah of Paisley University and is published in volume nine of the 'Culture @ the Olympics' journal.
http://www.culturalolympics.org.uk/2007/9-3Miah2007London2012Logo.pdf
